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This review examines the influence of interactive technologies on team dynamics and
performance in organizational contexts, with a specific focus on virtual and hybrid environments.
The article explores the integration of digital tools, such as video conferencing and collaborative
platforms, and their impact on team cohesion, communication, and productivity. Theoretical
frameworks, including the Technology Acceptance Model (TAM) and Social Influence Theory, are
employed to analyze how team members' perceptions of ease of use and the social dynamics within
virtual teams affect technology adoption and team effectiveness. Findings indicate that interactive
technologies facilitate real-time information sharing and task coordination, which enhances team
performance by fostering engagement and reducing communication barriers. However, challenges
such as reduced face-to-face interactions and ethical concerns regarding data privacy emerge as
potential downsides. The Team Performance Model provides additional insights, suggesting that
team performance is not solely influenced by technology but also by team composition, processes,
and context. The review identifies gaps in the literature, particularly concerning the long-term
effects of digital tools on team dynamics and the lack of interdisciplinary approaches that address
cultural, social, and ethical implications. Future research is recommended to explore these
dimensions, emphasizing longitudinal studies to assess sustained impacts on team adaptability,
cohesion, and productivity. The findings underscore the need for balanced technology integration
strategies to maximize the benefits of digital collaboration while addressing privacy and ethical
concerns. This review contributes to a comprehensive understanding of the evolving role of
interactive technologies in team-based work settings, highlighting both their transformative
potential and inherent challenges