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Audiences' Choice of Sources and Verification of News: Do Age and Educational Level Matter in Ghana?
Article Number: SIS190782AI060423
6th April, 2023
Author(s):
Peter N. Amponsah, Mavis Okyere
Abstract:
Today's news media landscape exposes audiences to
multi-faceted media choices. Using an audience-centered approach in a
cross-sectional survey of 419 respondents, we examined the audience's choice of
news sources and their assessment of media credibility and verification of news
as determined by the demographic factors of age and educational level. The
results indicate that mainstream news media outlets are generally more popular
than social media, but the latter has more appeal among younger people. While
audiences' age and education count in selecting the most reliable news outlets,
the different age brackets generally have similar tendencies to validate the
news they receive from their most reliable sources. However, persons with
higher levels of education are more likely to validate news than those with
lower levels of education. Thus, we discuss the implications of our findings on
fake news and misinformation for young people.
